A website for a bike-share system in Oxford, aimed at the university community navigating the city. The brand mixes the traditions of academia with new technology, taking influence from the Oxford dictionary and the definition of velocity. A sense of forward motion is expressed by the wheel logo and modern wayfinding typeface, and italics of the classic serif. The racing green and vibrant lime colour palette adds to the old-meets-new intention. Both classic and innovative, just like Oxford.
